Target Audience: 4 Golden Rules

When looking into the target audience we have to consider 4 golden rules to ensure that the audience will get what they except and what is best for them in the film.

1. Who is the target audience?  
2. What does the audience expect?
3. How does the text appeal to of cater for the target audience?
4. To what extent does the target audience feel the text is successful in targeting them?