Evaluation: Who would be the audience for your media product?

Looking at my opening and the plot line for the rest of the story I would say that the film would be best aimed at the mainly 15-30 year old's but I would say that the audience is a large range because of the genre which I have  chosen can be easily watched by a large audience base. I would mainly as that the film would be certified with a classification of 15 a mainly because the target age range. I would not say that the classification would not be any higher than the 15 mainly because of the other films I have looked at like Seven a crime film starring Brad Pitt and Morgan Freeman.        

Evaluation: What kind of media institution might distribute your media product and why?

When think about who would be the distributor for my film I looked at major and independent labels. I would say that my film would be distributed by an independent company this is because the when researching distribution I found that labels such as MGM and Columbia picture do have big budgets but they are not very forgiving with the storyline as they don't take risks with unique films which is the type of film I am putting forward. The Independent company may not have the largest of audiences behind them but many recent films have be from independent companies. The distribution would be mainly releasing films which are in the crime genre this would allow my film to be for the audiences which would like films which are made by new talent and maybe not the very similar stories which are released by the the major companies every time because they know that audiences will want to see them but I think that the more different the film is the better it is for the audience so then they are engaged in the storyline which is offered to them. One example of a Independent label is Guerilla films because they aim their films at a more niche audience but this allows them to have a unique take on the whole of their catalogue. Having looked at these different types of distribution company has allowed me to have more idea of how my film worked together especially the opening. I have made my own distribution company as I feel this would allow my product to work best in its very own distribution company as they would be a company which would only release films from the crime genre.  

Evaluation: How does your media product represent particular social groups?

One of the main things I have represented people who are in the criminal underworld and there is also some representation used with the main character as i have used the characterisation with the idea of being divorced but this is not divulged in the opening but I have used the idea of him being lonely this is not really a social group. I have also look at the idea of having young people in the piece with the chase sequence because he is a young drug dealer I have not aimed to have a character which only really is in 19 seconds but the youth culture of today can be seen all around when every I see films I look for the way they are represented as a teenager I have notice most of them are shown in a bad light but I cant really say how I have represented him in the opening of my film.

Evaluation: In what way does your media product use,develop or challenge forms and conventions of real media products?

After researching the crime genre I was able to come to conclusions on how the audience would see conventional parts for the genre itself. one of the main conventions of a crime film is the main lead character is male whether they are a criminal or a person of the law they always seem to be the main character of the piece so I have used this as the chosen lead character this is used in films such as catch me if you can with characters such as Frank Abagnale Jr. and Carl Hanratty and films like Hot Fuzz with Sgt. Nicholas Angel he is the lead part in the film and I feel this is the best the character is the main part to link the audience to the film.I also feel i have tried to develop the convention of the main male lead and i have done this by using a parallel editing by showing Mike Denzey the main lead and comparing him with the 'Bad Guy' with the parallel shots placing them together.

I feel the plot of my film is conventional of a good crime film as I have focused on the Police side of the crime film, I have tried to structure the film so that the audience understand the way the characters are linked whether it is a large link but I have tried to make sure the convention of having the story on the police side will give the understanding to the audience which may go on in the film. With the storyline i have tried to add action codes and enigma codes to make the storyline like in silence of the lambs using the action code like the hat worn by the member of the FBI and the Behavioural science sign this allows the audience to understand the full picture when they see these visual clues to give them the storyline slowly. The plot line which I have used is also to try and link to youth culture these days because many young people understand the pressure of drugs and peer pressure, this is the main reason why I have use a young character in the chase sequence.

I have also looked at how the location would work and the best way was to use places which would make the audience relate to the area which the story is set in this is what is used in films like Harry Brown where Michael Caine's character  lives on an estate in London this is placing the audience in the there world I have tried no to place the main character in a world which is completely different to the world which the audience I wanted to aim the film at because that would distance them from what is happening in the storyline and where the characters are. conventionally the location is like a  capital city or built up area and I feel I have use this to a good effect to the audience.

Commentary of The Other Side

The Other Side

This is my final opening of the film 'The Other Side' 

Starring 

Will Driver as DCI Mike Denzey 

Andrew Parker as Drug Dealer (chase sequence)

Me as Drug Lord ( face not seen) 

Planning:Sound

This is the main song which I used this was chosen because I wanted to show how lonely the main character is as the music very quiet and very moving. The use of the this music is from http://freeplaymusic.com/search/keyword_search.php this is to be used at my Digression.

  

This is the soundtrack to the chase sequence, mainly because of the pace of the music. After editing the chase sequence itself i then chose this piece of music from http://incompetech.com/m/c/royalty-free/ this is a royalty free music website which allows me to use the music for free. 

Originally i sent an email to Pendulum to use their song 'The Other Side' but I was unfortunate not to get a reply this song would have worked well with the opening to my film.